The story of two thirsty crows

Once upon a time, a Crow, exhausted and thirsty from its journey, landed on an earthen water pot. The water at the bottom of the pot was just out of reach.

The thirsty Crow picked up a stone and dropped it into the pot. The water level rose, but just barely.

A smug Crow watching this, mocked the Thirsty Crow, “You had the right idea, but it will be ages before you fill the pot with such small stones. You need to think BIG.” And then, the smug Crow flew off in search of big stones.

The thirsty Crow started collecting the stones nearby and dropping them into the pot. A little while later, the water rose to a level within the thirsty Crow’s reach.

When the smug Crow returned, he was shocked to see the thirsty Crow comfortably drinking water from the pot, “Where did you find the big stones?” he said, “I’ve been searching in vain for hours!”

The thirsty crow finished drinking the water and replied, “Instead of waiting for big things to happen, first start with a small step!”


Moral of the story: Small changes can make a big impact.


... in the world of office printing, savings no matter how small can make a world of difference to your office expenses. Here’s how you can save big with Epson’s Monochrome EcoTank printers for offices



Epson Monochrome EcoTank - 12 paise {Note 1}

Mono Laser (with Original Toner) - Rs. 2.742 {Note 2}


Total Cost of Ownership (For 50,000 pages) {Note 3}:

Epson Monochrome EcoTank  - Rs.17,225

Mono Laser (with Original Toner) - Rs. 1,44,087


Power Consumption:      

Epson Monochrome EcoTank  - Avg. 20 Watts

Mono Laser (with Original Toner) - Avg. 632 Watts

An Epson Monochrome EcoTank printer consumes approximately 30 times {Note 4} less power than a Mono Laser printer. Epson’s printers use Heat-Free Technology which help offices save money and the environment while printing. 

And there’s more:   High Page Yield of 6,000 prints/refill

Warranty of 3 years or 1,00,000 prints

Wide Service Network   So are you still waiting for the next big thing?   Start with a small step, comment below or write to us at or log on to with your telephone number and city, and we will organize a demo at your doorstep. ....................................................................................................................................................   

{Note 1} For cost-per-print calculation, visit

{Note 2} Quoted figure belongs to one of the top 3 single-function mono laser printers.

{Note 3} Total cost of ownership comparison is based on printing 50,000 pages, considering refill toner yield of 1,500 pages, cost of refill Rs. 400 & MRP of the laser printer v/s M100 ink bottle yield of 6,000 pages, MRP of the genuine ink bottle of Rs. 699 and the MRP of M1100 printer.

{Note 4} Comparison models in the SFP and MFP (3-in-1) categories were selected from among the top-selling 50% of the A4 monochrome laser printers (below 20ppm class) listed in the IDC Worldwide Quarterly Hardcopy Peripherals Tracker 2018Q3 data FY17 results. Each model’s TEC value was tested by a 3rd party test laboratory (Energy Star® lab) to compare per-page electricity consumption and average maximum electricity consumption. TEC values and maximum electricity consumption reflect third-party test laboratory (Energy Star® lab) results; per-page values were determined using the TEC calculation conditions. Based on Energy Star® test standards, values were tested and calculated by Epson at 105 pages per day for M1100/ET-M1100 series, and 200 pages per day for the M2140/ET-M2140 series. Actual energy consumption may vary according to printer operating conditions. TEC values are based on Energy Star® ver 2.0. 5Yield of 2,000 pages with 40 mL ink bottle and yield of 6,000 pages with the 120/140 mL ink bottles. 6Whichever is earlier. Including printhead. Applicable for M1100, M1120, M1140, M1170, M1180, M2140, M2170, M3140, M3170 and M3180 only. #IDC Asia-Pacific Hardcopy Peripherals Tracker FY2019 Q2. Value and Volume Market Share of A4 Inkjet Printers and MFPs. †Prices are subject to change without prior notice.